Produce a new menu that reflected the quality and quantity of their food, with an innovative sales appeal.

Define the restaurant using a New York theme and portray their food in a delectable way.

Major New York City icons interacting with the food used. The products appear larger than life, reflecting the large portions Katz is known for. This format also allows the custom photography of the food to be portrayed very large on the page. This design inspired the idea of their food being delivered by taxicab.