Inreason Media - Creative Logic for a thinking world

How Can A Design Firm Build Your Bottom Line?

Four Things To Look For When Making Your Decision.

Many companies today have a wrong impression as to how a professional graphic designer can help with their marketing efforts. Graphic design can be much more than making your sales and information collateralappear "more professional"...
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When does your website become
a liability?

Nine mistakes to look for when evaluating your online presence.

These days, your website can become your most valuable marketing asset. Whether your company is business-to-business or business-to-consumer, most everyone will research a company before giving it their hardearned money.Thewebsite is fast becoming...
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How does your logo measure up?

Six points to determine if your logo is helping or hindering communication.

When marketing your company, if ”image is king”, then your logo is the crown of your corporate identity. The question is whether that crown is one of jewels or thorns. Everyone responsible for themarketing collateral of a company needs to...
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Why would I buy
from you?

How to build your brand to increase your earnings.

The ever-important first impression: effortlessly obtained and difficult to change. That is why it is so important that your brand speaks strongly to your audience. Whether it is a business card handed to a referral, or a website being explored, your collateral could be the first impression apotential client may have of you. It needs to...
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The New Power Of Advertising
A website is an island. Advertising is a bridge to that island. Large and small businesses online are discovering that truth in a hurry - or else. Advertising is not what it used to be. The internet has changed its purpose and its strength. Rather than making advertising in the traditional media weaker, the net has made it stronger. That's why all guerrillas must be aware of the new power of advertising...

What do People Want Online?
It's not what you think it is.
What people want online is a question guerrillas ask themselves a lot. Whether it's for fun or work or something else, understanding a consumer's motives once he or she logs on is a necessity. But the experts don't seem to agree on what people want...

Guerrilla Marketing Comes of Age
When Jay Conrad Levinson first being writing and speaking about Guerrilla Marketing, he was part of a team developing the most successful ad campaign ever. The Marlboro Man. Whether you smoke or not, unless you've lived under a rock you are familiar with The Marlboro Man...

Generate Headlines and Ad Copy that Sells
The main aim of all sales advertising is to get people to read your through ad and while reading to say "yes" often enough so that they naturally take action to...
(a) Enquire for more information (if this is your goal) or (b) To purchase the product.And it all starts with the headline...